The Facebook filter which perfectly reproduces all Young Signorino’s tattoos on the faces of users, is enjoying enormous success on the web in these days. Young Signorino is the most controversial and popular trapper of the moment.
Famous personalities, influencers and web magazines have picked up and shared this filter which has gone viral in the space of 24 hours, even getting Nicola Savino, DJ Albertino, Federico Russo and magazines such as Rolling Stones Italia involved.
The Armando Testa digital team, and in particular, Damiano Gui, UX Designer who conceived and implemented the project are the ones behind this augmented reality filter. This is not the first experiment of this kind for the agency headed by Marco Testa which has already used Facebook’s augmented reality filter technology for several national and international clients (among them Chiquita and WWF) with creative direction from Jacopo Morini and Antonello Falcone.
Link to the Young Signorino filter www.facebook.com/fbcameraeffects/tryit/2062911770417185/
“In Armando Testa we believe that digital should be a tool to broaden creative opportunities and not just another channel to distribute our ideas – says Giuseppe Mayer, CDO of the Group – That’s why we continue to experiment and search out solutions which enable our clients to develop not only messages, but valuable experiences that quickly gain popularity and help our clients’ business grow even in such a fragmented and constantly evolving world “.
CREDITS:
Damiano Gui: Tech & Innovation Team
Jacopo Morini: Creative Director Branded Content Team
Antonello Falcone: Creative Director
Giulia Richetta : Art director