THE MOMENT 200 “EMPTY STOMACH” CAMPAIGN CREATED BY ARMANDO TESTA IS ON AIR
On an empty stomach? The new communication created by Armando Testa stresses how reassuringly tolerable Moment 200 is against headaches, by referencing the surprised comments of several people who did not know that Moment 200 can also be taken on an empty stomach.
It’s also confirmed by the well-known presenter from the Angelini laboratories, which are in the front line regarding the study of headaches. With the help of the giant head-shaped crystal sculptures, the presenter reminds the viewer of the speedy action that has always been typical of Moment 200 against headaches.
One tablet is enough, even on an empty stomach; to make the irritating foggy pain, represented by a circle of fog at the head, vanish. Because “Good times cannot wait”. And so, once his pain has gone, we see the protagonist celebrating at the stadium with his son as their favourite team scores a goal.
The 20” and 15” edits have been on air since on air dal 17 June on the main TV channels.
With creative direction from Piero Reinerio art director Tina Salvato and the copywriter Chiara Demichelis worked on this project. Directed by Andrea Cecchi for production company Little Bull.
