The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.
The Milan branch of the agency has created a new A-T-L campaign for the derma-cosmetics BioNike Defence product line, a brand recently acquired by the Group based in Lodi.
The communication revolves around a metaphor, that is refined but at the same time surprising and also full of impact. . Along with the claim “La tua pelle è preziosa” (Your skin is precious), we see a woman with beautiful delicate porcelain-like skin who communicates to everyone just how important it is to protect the natural sensitivity of your skin.
The campaign is running with a twenty second ad on TV, on general and satellite channels, as well as in main women’s magazines.
CREDITS:
Agency: Armando Testa
Creative Direction: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Andrea Dell’Osa
Client Service Director: Tiziana Perotti
Account Supervisor: Giovanna Pinna
Account Assistant: Lidia Fiorelli
Production Company: Albatros Film&Video
PostProduction: Band
Direction: Chiara Feriani and Roberto D’Ippolito
Director of Photography: Giacomo Frittelli
