The collaboration between Armando Testa and the brand Ferragamo continues.
The agency was selected for the project to launch Amo Ferragamo, the new woman’s fragrance from Salvatore Ferragamo.
The concept developed by the agency doesn’t tell a traditional love story, rather it’s the declaration of a young independent woman who loves travelling who’s in love with life, with Italy, art and Florence. All the values that the Ferragamo brand embodies to perfection.
Amo Ferragamo is a fragrance which was created to enhance contemporary femininity and the communication echoes this message, by describing what modern women love and presenting the profile of a bold independent and passionate woman.
The British model and actress Suki Waterhouse is the face of Amo Ferragamo, and she was directed with the ironic and unmistakeable style of Ellen von Unwerth.
The communication campaign was created by the Armando Testa agency with executive creative direction from Michele Mariani. It will be featured on TV and in international press and will also have strong presence in social media and on digital to catch the attention of the younger target.
Credits:
Executive Creative Director: Michele Mariani
Senior art director: Laura Sironi
Copywriter: Emanuele Accurli Abenante
Client service director: Tiziana Travo
Account assistant: Carola Sessa
Production Company: (h)films