Harvest time, in this case grape harvest…
Cantine Ferrari has entrusted Armando Testa with the project for a new campaign featuring the Cantine Ferrari di Trento. The most excellent of Italian bubbles have been selected this year too as the official drink for toasts at the 2016 EmmyAwards ceremony in Los Angeles.
The creative idea and the strategic approach presented by Armando Testa won out over the three other agencies in the pitch.
“We enjoy drinking. We enjoy drinking well; indeed excellently. That’s why we are happy today because from tomorrow with the arrival of Ferrari every one of our “Cheers!” will be top rate. Comments Nicola Belli, board member of Armando Testa. “Working on products whose history and quality mean that they are at the very top of the market is always captivating and in a certain sense also easier. They themselves are the ones that tell us what their positioning is.”
It is not by chance that in September the Ferrari Brut, the most historic label in the company from Trentino, was crowned “World Champion Classic Blanc de Blancs” and “Best Italian Sparkling Wine” at The Champagne & Sparkling Wine World Championships in London.
In short, the campaign will tell the story of Ferrari’s “sociality” with modern language.
The invitation is for consumption which is not absolutely seasonal and also not restricted to the usual festivities.
Planning in Italy and abroad is included in the campaign.