Communicating something new, with someone new.
Armando Testa has added new to the “So good there’s only one” campaign with new subjects and a new arrival in heaven, like all the others, played by Maurizio Crozza, to launch Great Lavazza Classics in A Modo Mio capsules.
And since tormenting Saint Peter has become a classic too, that’s what he’ll do too.
After the architect you will see something unusual: the irresistible and undisciplined alter ego of the blond cherub angels. Jet black curls, leather jacket, looking like lovable conman: a second class angel who hasn’t got his wings yet and so arrives on the back of his motorbike, shaking up clouds of clouds.
When he sees Saint Peter, he will rashly suggest: “Sampie, make me one of your coffees, eh, with the moka!” It will be up to Saint Peter, as usual, to show that Lavazza Heaven is much further ahead, and that the Great moka Classics – Qualità Rossa, Qualità Oro and Crema e Gusto – at long last are also available in capsules today to enjoy “the flavour of the moka, in an espresso”.
The first subject “The arrival”, in 30” and 15” cuts, will introduce the novelty and it debuts on 26th March on TV and the web. But the probationary cherub and the Great Classics will get their engines running for a second subject coming soon. Enjoy a coffee while you are waiting.
Agency: Armando Testa
Creative Direction: Michela Sartorio and Monica Pirocca
Director: Paolo Monico
Production Company: Filmmaster Productions
Postproduction: Band
Music: Paolo Re/Paolo Jannacci
