A “hot favourite” web-series which is winning over the web has just been released.
TDH, the innovation unit of the Armando Testa Group, has created 3 viral videos and one “unofficial” one for the Osama brand to promote their correction fluid which is 20 metres “long”.
The 4 videos were scripted by creative director Jacopo Morini (formerly from the TV show “Iena” on Italia 1) and director Luca Traina, and in just a few days they have clocked up more than 2 million views, more than 20 thousand likes and have been shared 6000 times, becoming a real “hot favourite” on Facebook with an extremely positive response.
The winning ingredients include irreverent humour and the creative of an effective pay off: “Osama correction fluid which has got a longer one”…”better value because it lasts longer”.
The ad stars two good black actors, and one tall thin friendly white guy and obviously the most “gifted” correction fluid on the market… and for those who find it hard to believe he shouts out “20 metres of correction fluid!??” the answer could only be “CORRETTO FRATELLO, CORRETTO.” (CORRECT, BROTHER, CORRECT). Enjoy the show.
