The new campaign to promote Gimme5: the innovative app from AcomeA SGR, to start saving and investing with just 5 euros, has been running again since the end of June in outdoor and on the radio.
The star of the multi-subject campaign is the little piggy, the symbol of Gimme5, which plays the part of different animals depending on the message and so it looks like a bull, a hare, and an unbridled horse.
In the two of the radio subjects a cow and a sheep are the animals that the pig tries to take on, but the results are rather poor.
With creative direction from Vincenzo Celli and Dario Anania, copywriter on the campaign was Federico Bonenti with art director Andrea Lantelme.
Postproduction by LSD and the radio ads produced by Eccetera Produzioni Audio.
