A unique personality and a look that stands out. Always.
Lancia Ypsilon does not follow fashions. Rather it gets followed.
Just like in the new film which features an unusual pursuit along the streets of Los Angeles.
An elegantly dressed woman is on the roof of a building. She turns round. Her face shows she is wearing bizarre make-up: lines that bring to mind the camouflage worn by warriors.
There is another woman in front of a mirror; she too is concentrating on painting the lines on her face. As the Ypsilon passes by along the streets Los Angeles, the group of female warriors sets off in pursuit and they race along.
My Love by Kovacs is the sound track of the ad.
The claim “Insegui uno stile unico, il tuo” (Pursue a unique style, your own) highlights once again the main feature of the Lancia Ypsilon and the essence of its exclusive personality which makes whoever chooses it unique.
Creativity by Armando Testa with creative direction from Raffaele Balducci. Production Company Movie Magic International. Shootingin Los Angeles. Directed by Luca Maroni.
