In the impressive setting of Venice, during the XVII edition of “Cartoons on the bay”, the prestigious International Festival of animated and cross media television organised by Rai, with a jury made up of Giorgio Cavazzano, Fausto Brizzi, James Capobianco, Konstantin Bronzit and Richard Rouse, the prize for the category “Advertising and promotional work” was awarded to “La storia di un sorriso – The story of a smile”, a short created by the Armando Testa Group which tells the 70 year story of the Sammontana brand.
The film was shot by director Virgilio Villoresi, and was the only Italian entry to win an award. The jury explained their choice saying: “because a corporate video becomes a beautiful animated documentary film which tells the story of a company and a family in a direct way”.
Federico Bonenti from the agency worked on the copy and the art and creative director was Andrea Lantelme, with executive creative direction from Michele Mariani.
