Momenactcompì from the Angelini Group is back with a new TV spot on main channels from 14th June and with follow up on the web.
A great big, bulky red elephant, created in 3D, symbolises a great big headache. It balances along on one large paw on the head of the protagonist.
What in our imagination might scare an elephant? A mouse, such a small animal that can beat the enormous size of the elephant. In this case what scares our red elephant is Momenactcompì, the smallest lozenge from Moment, but super effective, created thanks to the technological research of the Angelini Pharmaceutical Group.
As soon as the lozenge arrives on the scene, the elephant trumpets in fear and dissolves into millions of liquid molecules, just like the liquid that is the active ingredient in the lozenge.
Against a headache as big as this, there’s Momenactcompì: as compact and small as this.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project.
Production company: Little Bull Studios
