The initiative In farmacia per i bambini, (in pharmacies for children) promoted by the Francesca Rava Foundation – NPH Italia ETS, dedicated to raising awareness of children’s rights has started in Italian pharmacies for the eleventh edition to support kids. From 17 to 24 November you can donate over-the-counter medicines, baby food and pediatric products for kids in health poverty.
The initiative is being publicized on TV, radio and in participating pharmacies with a pro bono campaign created by the Armando Testa agency which has always been very committed to social issues, as shown by their long tradition of no profit campaigns. The Testa Group decided to support the Foundation again with their creativity and with the participation of a historical testimonial.
This year too Martina Colombari will act as spokesperson for the initiative and she will literally set off the chain of solidarity, represented by a domino of drugs that fall throughout the whole city to finally reach another part of the world, just like the aid provided by the Francesca Rava Foundation.
The exceptional team has all offered their help free of charge and is completed by director Federico Cambria, with director of photography Eleonora Castiello and production company Akita. The press photo was shot by Lorenzo Palizzolo. The location for the shooting is the Ambreck pharmacy in Milan.
Agency: Armando Testa
Executive Creative Directors: Nicola Cellemme, Georgia Ferraro
Creative Team: Roberta Campagna, Luisa Codispoti
Account Service: Irene Maria Albano
Production Company: Akita
Executive producer: Davide Rizzi
Producer: Sonia Sassella
Director: Federico Cambria
DOP: Eleonora Castiello
Director of production: Komlan Ahianvi
Post production: You Are
Photographer: Lorenzo Palizzolo
Radio: Top digital
