Our tasty Miss talks directly to consumers inviting them to decide if their supermarket is really CHIQ. Because it is only in the most CHIQ ones that you can find all the taste and freshness of Chiquita bananas.
The campaign is planned for outdoor, and from 6 October the city of Milan, always strategic for the brand, will be painted yellow.
The campaign was created by Armando Testa with Michele Mariani, executive creative director, Barbara Ghiotti, art director, Anna Ponti and Alessandro Brunetti, copywriters.
Planning for the initiative includes not only the 3×2 posters, but also dynamic and the underground as well as a circuit targeted at the mass-market distribution located near points of sale.
