The Màrquez brothers will launch a new Limited Edition of Lotus Watches, a brand in the Festina Group, featuring the name of the Catalan rider, winner of the 2014 Motorcycle road racer MotoGP.
The European campaign is developed for TV, press and POS and features the two road racing brothers Marc and Alex Màrquez together, two champions both determined to put on a show but this time wearing evening clothes, with a bow-tie and the indispensible Lotus Watch on their wrist.
The super-elegant Marc and Alex are ready for what is really their own personal runway: the serious race down the track. The circuit is their catwalk where the two brothers race along in the saddle of their Hondas.
The campaign claim “Designed to perform” sums up the sprit of the two racers and the entire collection.
The new Lotus Watches campaign will be launched during the Basle Fair and will be planned at the international level, especially in Spain during the Motorcycle MotoGP.
Laura Sironi (art) and Federica Saraniti Lana (copy) worked on the project for Armando Testa, with creative direction from Dario Anania and Vincenzo Celli. Client service director, Tiziana Perotti.
Direction for the TV subject is by Filippo Mari, production company Filmgood and music by Paolo Bragaglia. Press photo and postproduction by Marco Pignatelli.
