After a pitch involving several agencies, Armando
Testa emerged victorious as the new strategic-creative hub for Yamaha Motor
Europe for their 2-wheeled products.
The agency will handle the integrated
communication for motorcycles and scooters from next autumn.
“Some time ago in Armando Testa we shared the
dream of becoming a strategic-creative hub for Italian and international clients
– says Nicola Belli, managing director of
AT – seeing us being chosen by a Japanese company with European HQ in
Amsterdam, not only makes us more than proud, it lets us understand that we are
on the right track. And from today we will travel far … on two wheels!
Welcome Yamaha! “
“A few years ago we decided to centralize the preparation of launch campaigns and support for the main products distributed in the markets of our continent in our European HQ – says Paolo Pavesio, Marketing and Motorsport Director of Yamaha Motor Europe – In some cases those campaigns become global, and might be used for example in the United States or in the markets of South East Asia. It is a delicate exercise, where the search for a strong and distinctive message must be combined with the need to address a wide-ranging and sometimes diversified target. Passion for 2 wheels and an understanding of what is really important for those who drive them are a vital “USP”, and that’s what we found in the creativity produced by Armando Testa. “
Creative directors Georgia Ferraro and Nicola Cellemme and their team, have already fired up their engines to respond to the imminent challenge of Eicma 2019 and the Tokyo International Show, with lots of new international and global launches.
Little Bull, Production Company in the Armando Testa Group will handle all the productions.