“UN ABITO È BELLO SOLO SE TI STA BENE” (AN OUTIFT IS BEAUTIFUL ONLY IF IT SUITS YOU): this is the claim of the new communication project for the Elena Mirò Spring/Summer 2015, collection, which stars Candice Huffine, the famous, curvy American top model, and one of the most prominent faces in the recent Pirelli 2015 Calendar.
She was entrusted with the task of conveying a message which completely overturns the classic perspective of fashion and which best represents the philosophy of the brand, aiming right at the heart of all curvy women who love to dress with style and good taste. The time has come to highlight the true role played by fashion.
“UN ABITO È BELLO SOLO SE TI STA BENE” (AN OUTIFT IS BEAUTIFUL ONLY IF IT SUITS YOU) at last gives voice to the thoughts of those women who are tired of falling for beautiful clothes only to find that once tried on, they disappoint and lose their appeal because they do nothing for you.
A manifesto in favour of fashion that brings together style and wearabilty, with the certainty that inventing an outfit which follows trends is not enough: what’s vital is enhancing what’s unique about every woman.
Remaining true to this philosophy, Elena Mirò and the Armando Testa agency have created the new advertising communication project which sends out a message which is new, fresh and innovative for the world of fashion. The launch is planned for the month of March in main fashion titles and using a series of videos for web channels.
The Elena Mirò photos were shot on location in Miami by Signe Vilstrup. For Armando Testa art director Barbara Ghiotti and copywriter Pierfabio Iannuzzi, with executive creative direction from Michele Mariani.
