On the occasion of the launch of their new Spring/summer collection, Conbipel is starting a new communication format. A new concept and new language developed by the Armando Testa agency, to publicise the values of the Conbipel Club: a special loyalty programme which entitles all members to enjoy advantages and exclusive discounts.
The key visual of the Spring campaign is a very long bench full of colours with a group of models hanging around it. Ideally this is the longest bench in Italy because with there’s a place for everyone in the Conbipel Con Te Club. To date more than 2 million people have already joined.
For the summer, instead, the values of the Club will be communicated through a series of
shots which representing ”the longest stroll in Italy”. The route starts off in the Cinque Terre, passes by Capri and finally ends up in the Eolie islands. This new communication format confirms once again how much the brand wants to feel close to all of Italy and the needs of Italians. Indeed, the images describe a country which really wants to feel united and to share. The campaign is developed on the web and in shop windows.
Executive creative direction by Michele Mariani, Art: Michela Repellino, Copy: Anna Ponti.
Photography by Daniele Rossi.
