After the launch of the new Dreher Lemon Radler, which enjoyed great success in 2013 thanks also due to the campaign “E’ tempo di limonare” (It’s time to neck), Armando Testa is now proposing a fun operation on the web in view of the launch of the non-alcoholic version: Dreher Lemon Radler 0.0% the first non-alcoholic Radler which is perfect at any time and for any occasion.
Capitalising on the First Kiss video, which exploded on Youtube during recent weeks and which featured shy kisses between total strangers, the Dreher version shows a really passionate kiss with absolutely zero shyness, with the rallying cry “E’ SEMPRE tempo di limonare”. (“It’s ALWAYS time to neck”)
The web star is Michael Righini, a sexy partner and unfortunate director who can’t manage to make them stop.
The video is a “garage” creative product from Armando Testa, a new unit led by Jacopo Morini from the TV show “Iene”
In just 8 days the video has generated more than 3.5 million impressions on Facebook, and has been clicked more than 850,000 times with more than 30,000 likes.
* Italian slang for “to neck”