When you have a headache, you’ve only got one desire: that it passes in a moment! This was the idea that formed the basis for the Angelini Group’s historic success for Moment 200, and it’s more relevant than ever now.
This is confirmed in the 20” ad created by Armando Testa (always the agency for Moment), which is on air in July on main TV channels and outdoor video.
The film shows a young, refined girl, who was the protagonist of a previous Moment 200 ad as she experiences such pain, and then smiles again as she enjoys to the full a beautiful moment with her boyfriend at a bar.
The demo highlights the quick solution, emphasising it thanks to a transition from the girl’s real face to a crystal face (which is common to all the products in the Moment line up). The pain is highlighted by a red circle surrounding her head just at her forehead, where light impulses branch out and run along the frontal and lateral red lines inside her head.
Just one Moment 200 tablet is enough to make the redness of the pain disappear and bring back the girl’s smile. Because “Good times can’t wait” and Moment 200 is “quick acting against headache. Even on an empty stomach”.
With creative direction from Piero Reinerio, art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Production Company Little Bull.
