An important and evocative recording studio in Milan “Officine Meccaniche”, becomes the setting for the video to launch Baci Perugina’s Valentine’s Day (https://www.facebook.com/BaciPeruginaIT/videos/10156103962046202/).
This is a place that both Emma and her fans know very well because it’s where her new single L’Isola”, was created. This is now the sound track which runs through all the 2018 edition of Baci Perugina’s Autografi d’Amore.
In the video we see the artist getting ready to record her latest success, then she comes across a Bacio Perugina lying on a music stand. Next to it there is a message saying: “seguimi” (follow me) and that’s how her “caccia al Bacio” (Chasing Kisses) begins. It leads Emma Marrone to roam around among the musical instruments and artistic mementoes which have shaped the history of Italian music, then she finally comes upon a super sweet treasure which would make any lovers mouth water.
The video is online from today on Baci Perugina and Emma Marrone’s Facebook pages. It forms part of a wider project of integrated campaign, developed by the Armando Testa agency with creative direction from Jacopo Morini. The creativity involves all media: product packs, video for the web, TV ads and radio.
What’s more from 22 January until 25 February.it also possible to take part in the contest “Autografi d’amore di Emma” to win an exclusive encounter with the singer. Just buy at least one box of Baci Perugina, all you have to do is register or use the form with details of your receipt to login on the site www.baciperugina.it, and discover immediately if you have won. There will be 5 lucky winners along with a friend.
The Facebook and Instagram editorial planning was managed by the creative agency YAM112003. Communication agency Found! Story Engagement Factory, for the press office and PR activities.
Credits
Agency: Armando Testa
Client Service: Tiziana Perotti, Laura Alberti
Creative Director: Jacopo Morini
Copywriter: Andrea Dell’Osa
Art director: Alberto Agabio
PR Agency: Found!
Digital Agency: YAM112003
Artistic and Editorial Direction: Universal Music Group