While the new Star wars episode “The Last Jedi “ arrives in cinemas on December 13th, audiences will be preparing to move to the “dark side”: that of Jolie Plus Special Edition, available only from Lavazza.it in a limited edition of the A modo Mio espresso system, created by Lavazza to celebrate the new film of one of the most beloved cinematographic sagas of all time.
Indeed a whole multimedia communication project, involving cinema, the web and large size outdoor stars off in December. The 30 ” and 15″ spots created by the Armando Testa agency, Production Company Dadomani Studio, play imaginatively and with a touch of irony with the atmosphere of the Star Wars saga, to invite fans to discover this most special of the Jolie Plus. To the rhythm of the unmistakable “The Imperial March”, an army of white coffee cups moves in unison, like the imperial “Storm Troopers”, accompanying the Black Cup in a parade until the grand finale. The same communication is developed for large sized billboards.
Star Wars: The Last Jeditm ©2017 & TM Lucasfilm
CREDITS
Agency Armando Testa
Executive Creative Director Michele Mariani
Art director Dario D’angelo
Copywriter Daniele Bona
Music John William “The Imperial March”
Production Company, direction and postproduction Dadomani Studio
Billboard and press photographs LSD
