29th May marks the tenth anniversary of the earthquake that struck Emilia. With creativity from Armando Testa, Mortadella Favola wanted to use national newspapers to offer thanks to everyone who’s stood by the Palmieri Brothers right from day one.
Everyone with a huge heart, with courage, with commitment, with effort and even with a few smiles who’s been able to transform a tragic event into revitalising the family, community and people. Fire Service, Local Authority, Emilia Region, employees and collaborators of a plant rebuilt piece by piece.
But above all, the customers and consumers who have never stopped choosing the quality of Favola every day.
For Armando Testa, creative direction from Federico Bonenti and Andrea Lantelme.
Planning by Media Italia.
CREDITS
Client: Salumificio Mec Palmieri
Agency: Armando Testa Turin
Creative Direction: Federico Bonenti, Andrea Lantelme.
Media: Media Italia
