Tonno Consorcio, the Cantabrian premium tuna, is back on TV with 10 “and 7” cuts created by Armando Testa Milan. They celebrate the iconic beauty of the red and blue tin, and the glass jar that contain the prized tuna fillets. Both are symbols of the art of the Consorcio, which gives tuna a unique and extraordinary taste.
So, from May 27 we’ll see the two protagonists on national and satellite broadcasters highlighted against a series of backgrounds, lighting and frames, as if in a modern art gallery. The most important work, of course, is preserved inside: one taste is enough to discover its value. Tonno Consorcio. Artists of taste.
Agency: Armando Testa Group
Creative Direction: Monica Pirocca, Michela Sartorio
Creative Team: Lorenzo Blangiardo, Andrea Dell’Osa
Client Service: Benedetta Buzzoni, Federica Drogo
Production Company: Little Bull
