Lama Optical has chosen Armando Testa to promote its chain of opticians with more than 70 stores throughout Italy.
This original campaign features an exceptional testimonial: a lama.
The brand ambassador will be the real star of the multi-subject campaign, navigating its way along crowded beaches, super fashion catwalks and a trusted optician’s white coat, with all the irony that has always distinguished a made in Armando Testa character.
In the first TV subject, a sweet little girl accompanied by her dad is trying on a pair of glasses in one of the Lama shops when she is suddenly astonished to realise that the optician is a real lama. The child is won over by the lama’s expertise and fun; they make friends.
The spot closes with a promotional offer about getting 50% off prescription lenses and free frames.
T9he creatives along with the production company Little Bull Studios studied the physiognomy and proportions of a real lama to create this character, they then “humanized” it and brought it to life thanks to an animatronic.
Creative directors Jacopo Morini and Fabiano Pagliara comment: “We hope that everyone will be touched by the LAMAgia in this ad”.
This multi-subject campaign is planned on TV with 15” commercials starting from September 26, on social channels and outdoor.
Lama Optical is a chain of retailers selling the main national and international sunglasses and eyeglasses brands, as well as the exclusive seller of the Cristian Leroy brand.
No problama! There’s Lama!
Because anyone who chooses Lama Optical always finds good values and top quality.
Credits:
Client: Lama Optical
Agency: Armando Testa
Creative Direction: Jacopo Morini, Fabiano Pagliara
Creative team: Elisa Infante, Edoardo Marcelli, Matteo Piana, Carola Rivetti
Production Company: Little Bull Studios
Director: William 9
Music: Moka Music