Yamaha never stops thinking about introducing something new and this time it’s the turn of one of the best-selling motorbikes in Europe, the TRACER 900, renamed TRACER 9 and the sister bike the TRACER 9 GT.
This extremely efficient bike, with a sporty heart and a touring soul, was designed to guarantee an extraordinary driving experience whatever the setting and turn up your emotions on every ride. The GT version is even more complete and better equipped and boasts a range of exclusive functions and comfort, specially conceived for long distances.
In the film we follow the motorbike on a journey through scenarios which change every time your foot goes down on the accelerator. The ride alternates from city centres to nature, breathtaking straight roads and bends, short cuts and endless routes. Only at the end do we see the TRACER 9 and the TRACER 9 GT running side by side, both with their distinctive adventurous character.
The video strategy closes with the respective claims “Turn up your emotions” and “Turn up your journey”. It was created entirely by Armando Testa along with in-house production company Little Bull Studios.
Special thanks are due to the City councillor in charge of trade and the President of the Province of Siena.
Credits:
Agency: Armando Testa Group
Creative Direction: Nicola Cellemme and Georgia Ferraro
Creative team: Sebastien Sardet and Alice Franco
Production Company: Little Bull Studios
Dop: Marcello Dapporto
Color correction and post production: BAND
Photography: Alessio Barbanti
Photo post-production: Sara Lucchetta, Riccardo Corda
Music: Human Touch- Alessandro Branca
