Driving in the city will be much easier thanks to the new Tricity 125: the three-wheeled scooter from Yamaha Motor Europe that combines a wish to get around freely and driving safety. The Armando Testa agency describes the new Tricity 125 in a video with fresh, engaging treatment consisting of pop ups and Social Networks.
With this new Yamaha entry, urban mobility gets incredible dynamism, both in the city centre and on secondary roads. This ensures that anyone driving can enjoy maximum comfort, leaving room only for fun. So, Tricity 125 meets the needs of those who want to enjoy the city or get cross it to reach their workplace, revolutionizing the way they move.
The practicality of Tricity 125 is expertly explained in the video by using the colours of the Move Live Love segment and by the social transitions that describe the main benefits and functions. The video takes us into the social feed of our protagonist: a woman going along the streets of a European city centre facing urban obstacles such as rail tracks or cobblestones, without any difficulty. The video strategy closes with the payoff “Love the way I move” and it was entirely created by Armando Testa together with the production company AT Studios
CREDITS
Client: Yamaha Motor Europe
Agency: Armando Testa Group
Executive Creative Direction: Nicola Cellemme and Georgia Ferraro
Creative supervisor: Sébastien Sardet
Creative team: Marcello Maiorana an Mariacarmen Ranieri
Client service team: Sascha van der Plas and Martina Conterio
Production company: AT Studios
Director: Luca Grafner
Colour correction and post production: BAND
Photographer: Alessio Barbanti
Photo post-production: Riccardo Corda and Sara Lucchetta
Music: Guido Smider
